Pricing Guide

What a Custom Home Actually Costs

Real numbers for North Texas custom home construction — from per-square-foot ranges and detailed cost breakdowns to sample budgets and financing considerations. No vague estimates, no bait pricing, no sales pitch.

Price Per Square Foot: The Real Numbers

Custom home pricing in North Texas for quality construction — not production, not semi-custom, but true custom design-build.

Thoughtful Quality
Well-Designed & Well-Built

Well-designed custom home with quality materials, good systems, and solid craftsmanship. Hardwood in main living areas, granite or quartz counters, custom-paint-grade cabinetry, mid-range appliances. Clean, well-built, and a significant step above production.

Elevated Craftsmanship
Architecturally Distinctive

Architecturally distinctive design with premium materials throughout. Site-finished white oak floors, natural stone countertops, custom stain-grade cabinetry, Wolf/Sub-Zero appliance package, higher ceilings, larger windows, and more complex rooflines. Our most common project range.

Heirloom Estate
Generational Legacy

Museum-quality craftsmanship with materials sourced globally. Hand-carved limestone, imported marble, custom-forged ironwork, smart-home integration, geothermal HVAC, Lutron lighting systems, and artisan finishes. For clients who want a generational legacy property.

These ranges assume you already own the land. Land cost is separate — see the Land section below. Prices reflect 2025 construction costs in the North Texas market and are updated annually.

What Drives the Cost

Square Footage

The most obvious driver — but not linear. Larger homes benefit from some economies of scale (foundation, roof, excavation spread across more square feet), but also introduce complexity costs (longer beam spans, larger HVAC systems, more complex framing).

Complexity of Design

A simple rectangle costs less than an L-shape with bump-outs. Vaulted ceilings cost more than flat. Complex rooflines (hips, valleys, dormers) add framing, engineering, and roofing costs. Every corner adds cost — literally and figuratively.

Material Selection

The single biggest variable. Builder-grade LVP flooring versus site-finished white oak. Laminate counters versus natural quartzite. Material choices can dramatically swing your total cost — selecting premium materials throughout can more than double the budget compared to entry-level alternatives.

Site Conditions

Flat, cleared build site with good soil = lowest cost. Sloped lot, heavy tree coverage, poor soil, high water table, or rock excavation can add significantly to site preparation before the first foundation pour. We evaluate site conditions upfront so there are no surprises.

Systems & Mechanicals

HVAC, plumbing, electrical, and low-voltage systems scale with home size and complexity. High-performance options like geothermal, smart-home automation, generator backup, and whole-home AV infrastructure add cost but provide long-term efficiency and comfort benefits.

Finish Level

The difference between 'standard' and 'premium' in every category. Paint-grade cabinets vs. stain-grade custom. Standard drywall vs. Level 5 finish. Hollow-core doors vs. solid 8' stile-and-rail. The sum of these decisions defines the final cost.

Cost Breakdown by Category

A typical custom home budget allocation for a quality construction project in North Texas.

Category
% of Budget
Site Work & Foundation
8–12%
Framing & Structure
14–18%
Exterior (roof, windows, siding, masonry)
10–14%
Mechanicals (HVAC, plumbing, electrical)
10–13%
Insulation & Drywall
5–7%
Interior Finishes (flooring, trim, paint)
12–16%
Kitchen & Bath Cabinetry + Counters
8–12%
Appliances & Fixtures
4–7%
Site Improvements (driveway, landscaping, hardscape)
5–10%
Builder Overhead & Profit
10–15%

Percentages reflect the builder's cost (what they pay subcontractors and suppliers), not retail pricing. Builder overhead and profit are embedded in each line item through transparent cost-plus or fixed-fee contract structures.

Land

The Land Factor

Land cost is separate from construction cost and varies dramatically across North Texas. In-town lots, acreage parcels, and developed subdivision lots each carry different price points depending on location, size, views, and proximity to amenities. Rural acreage in outlying areas is generally more affordable than developed lots in high-demand Collin County communities.

Beyond the purchase price, budget for: surveying, soil testing, perc tests for septic if applicable, tree surveys, and utility connection fees. These soft costs matter — they're real money you spend before breaking ground, and they vary significantly by location and site conditions.

For a deeper dive on finding and evaluating land, see our North Texas Land Guide.

Land Cost Considerations by County

Cooke County (Gainesville area)Most affordable in our service area
Grayson County (Sherman/Denison)Moderate — growing market with good value
Denton County (Denton/Aubrey)Higher — established communities, strong demand
Collin County (McKinney/Frisco/Celina)Premium pricing — highest land costs in our area
Developed subdivision lot (various)Varies widely by community and amenities

Land costs vary dramatically by location, acreage, views, utilities, and development potential. We provide site-specific evaluations during the initial consultation.

Understanding Budget Ranges

Every custom home is unique — your budget depends on square footage, complexity, material selections, site conditions, and finish level. Here's how costs typically scale at different project sizes. These are illustrative planning ranges, not quotes.

Modest Custom Home
~3,000 sq ft

A thoughtfully designed 3-bedroom, 3.5-bath home on a modest lot. Well-appointed kitchen, 2 living areas, dedicated study, covered patio. Quality materials throughout without extravagance. Suitable for couples, small families, or empty-nesters.

  • 3 bed, 3.5 bath
  • 2-car garage
  • Study/home office
  • Covered outdoor living
  • Quality kitchen package
Mid-Scale Custom Home
~5,000 sq ft

Our most common project size. 4–5 bedrooms, dedicated office, media room, open-concept great room, outdoor kitchen, 3-car garage. Premium materials, architectural interest (vaulted ceilings, steel windows, custom staircase), and room for a pool.

  • 4–5 bed, 4.5+ bath
  • 3-car garage
  • Media/game room
  • Outdoor kitchen & living
  • Premium appliance package
Estate-Scale Custom Home
~8,000 sq ft

Full estate property. Primary wing with spa bath and dual closets, 5+ additional bedrooms, guest quarters, home gym, wine cellar, theatre, pool complex, detached workshop or casita. Extensive hardscape, landscaping, and smart-home integration.

  • 6+ bed, 6+ bath
  • Guest quarters/casita
  • Home theatre & gym
  • Pool & hardscape
  • Full smart-home integration

These scenario descriptions illustrate what different project scales typically include. Your actual budget will depend on your specific site, material selections, and design complexity. Budgets assume you already own build-ready land and exclude interior furnishings and window treatments. We recommend a 10–15% contingency for any custom project.

Financing Options Overview

Construction-to-Permanent Loan

The most common path. One closing, one set of fees. The lender finances construction in draws, then converts to a permanent mortgage at completion. Interest-only payments during construction on the amount drawn, not the full loan. Requires 20–25% down.

One closing saves on fees
Rate locked at closing
Interest-only during build
Converts automatically

Standalone Construction Loan

Two closings: one for construction, one for the permanent mortgage. Higher total fees but more flexibility — you can shop the permanent mortgage when the home is complete. Useful if rates are dropping or your financial picture will improve during construction.

Shop mortgage at completion
More lender flexibility
Works for complex projects
No prepayment penalty

Cash + Land Equity

If you own land free and clear, the land value counts toward your equity requirement — potentially reducing or eliminating the cash down payment. For clients with significant assets, cash builds eliminate financing costs entirely and simplify the contract structure.

No loan costs or interest
Simplest contract structure
Land equity reduces cash need
Faster draws and payments

We work with several North Texas lenders experienced in custom construction financing. For a comprehensive look at financing structures, draw schedules, and what lenders look for, see our Financing Your Build guide.

Frequently Asked Questions

Why is there such a wide price range per square foot?+

Because 'custom home' is a spectrum. The same square footage with site-finished hardwood, custom cabinetry, natural stone, premium windows, and architectural detailing costs significantly more than a basic build with off-the-shelf materials. The range reflects the quality of materials, complexity of design, and level of craftsmanship — not arbitrary pricing.

What isn't included in the per-square-foot price?+

Land cost, site preparation beyond standard clearing and grading, swimming pools, detached structures (workshops, casitas, barns), landscaping and hardscape beyond basic grading and seed, window treatments, interior furnishings, and electronics (TVs, audio equipment). These are budgeted separately and can add significantly depending on scope.

How do you handle cost overruns?+

Two ways. First, we budget with a 10–15% contingency line item that you control — it's there for the unexpected (soil conditions, material price increases, a change you decide on mid-construction). Second, our contracts are transparent cost-plus or fixed-fee structures where you see actual subcontractor and supplier costs. No hidden markups, no 'we ran out of money on your house' surprises. If an unforeseen condition arises, we discuss it immediately with clear options and costs before proceeding.

Can I reduce the cost by doing some work myself?+

Generally, no — and we strongly advise against it. A custom home is a complex assembly of interdependent systems; inserting owner-supplied labor disrupts the schedule, creates warranty boundaries (who's responsible when the DIY tile leaks?), and almost always costs more in delays and rework than it saves. The exception: owner-supplied materials (appliances, light fixtures, plumbing trim) where you purchase directly and we install — this is common and works smoothly with coordination.

How much should I budget for interior finishes after the build?+

A good rule of thumb: 15–25% of the construction cost for quality interior finishes, window treatments, and decor — more if you're starting from scratch or want investment-grade pieces. The finish-out budget should match the standard the architecture demands. Southern Shore's interior design studio and cabinetry division can create custom pieces that fit your home's proportions perfectly.

Do your prices include architectural design?+

Yes — this is a key advantage of design-build. Architectural design, interior design coordination, and construction are all under one contract. Design fees are typically 8–12% of construction cost and are included in the per-square-foot ranges above. In a traditional architect+builder model, you'd pay the architect separately (8–15% of construction cost) before ever talking to a builder. Our integrated model means design and budget develop together from day one.

Let's Talk Numbers

Every Southern Shore project starts with an honest conversation about budget. We'll discuss what's realistic for your vision, where costs can be optimized, and what tradeoffs are worth making — transparent pricing, no pressure.

Request Consultation(940) 641-0316